I PUT ON AN EVENT FOR H&H
Independent Fundraiser: Steve Stalzer
Event: “Whiskey for Warriors” in Vail, CO
Q: Why host an independent fundraiser?
A: Independent fundraisers area huge help to HH as they are effective in raising funds and awareness for HH. Independent events allow HH to touch people in markets that the program does not have the resources to reach without your help. While it is a lot of work, it is also incredibly rewarding, and you will not regret helping such a great organization.
Q: What is involved in hosting an independent fundraiser?
A: As a host, you will secure a venue, event sponsors, auctions items, and entertainment as well as manage event promotion and donations. To host a successful event, give yourself 90 days and consider setting a target of $15,000, the cost for one participants to attend the program.
Q: How do I find event sponsors?
A: Your personal contacts will be your best bet for sponsors. Every sponsor from our event was a friend or business associate. Most were friends and owners of small businesses that sponsored at $500-$2,000. If you have a list of 20 potential sponsors in this range, you are off to a great start!
Q: How do I get auction items?
A: Finding $100-200 auction items takes time but is not that difficult. Ask places you frequent or places where your friends work. Consider restaurants, friends with sports tickets, your dentist, auto shops, and sporting goods stores.
Q: How do I market the event?
A: HH can help with creating an event poster and has a template for this. From there, it is up to you to share the event with friends and your community via social media and email. We also hung 100 posters in various locations and placed an ad in the local paper. Emailing friends generated 70% of our attendees. We charged $50 for the event knowing that we had $20 in food and drink costs for each participant. We also raised close to $4,000 through a Facebook fundraiser that also served to promote the event to friends who could not attend.
Q: What is next?
A: If your think raising $15,000 is a realistic goal, complete the “host a fundraiser” application. The team at HH will review your event before approving it. From there, HH can help with the event poster and other event sponsors can help provide coaching before you get started.